Digital marketing and client solutions professional with 10+ years spanning consultative sales, multilingual advertiser relations, digital campaign management, and cross-border partnership building - across Google, Mastercard, and independent ventures.
Native-level Spanish from 5 years living and working in Argentina. Proven track record in client relationship management, data-driven optimisation, and consultative problem-solving across 20+ markets. Ready to manage advertiser portfolios, grow client results, and contribute from day one.
📸 English/Technical English for Computing Teacher at Senac 🇧🇷 - Brazil's Vocational Powerhouse - Mar 2006
📍 Coordinating operations in Lund, Sweden 🇸🇪 - April 2025
🇦🇷 Spanish - Fluent (5 years Argentina)
🇧🇷 Portuguese - Native
🇬🇧 English - Advanced
🇬🇷 Greek - Independent
🇧🇬 Bulgarian - Basic [ Learning daily ]
🌐 Languages - The Mandatory Edge
For a role where Spanish fluency is mandatory, language is not a soft skill - it is the entry ticket to the advertiser relationship. I bring operational Spanish earned through 5 years of daily life, work, and relationship-building in Argentina - not a language course.
Language | Level | Business Context |
🇦🇷 Spanish | Fluent | Lived and worked in Buenos Aires, Corrientes and Mendoza - professional, personal and operational life conducted entirely in Spanish. Real fluency, not classroom fluency. |
🇬🇧 English | Advanced | Primary working language at Google EMEA for 5+ years - stakeholder calls, proposals, partner management, written and verbal. |
🇧🇷 Portuguese | Native | University degree in Brazil, language lecturer at University of Patras. Brazil is one of the world's top digital advertising markets. |
🇬🇷 Greek | Independent | Southern European market and education community context. |
🇧🇬 Bulgarian | Basic | Day-to-day communication in Sofia - the role's base city. |
🎯 The Role - What It Actually Requires
Position: Digital Marketing Solutions Specialist with Spanish
Company: Accenture · Sofia · On-site · Full Time · Req ID R00288836
What Accenture Needs | What I Bring |
1+ years sales experience (outbound/inbound) | Sales Manager at Bronzatto 🇧🇷 + Digital Marketing at ByCupon 🇦🇷 + 5.5 years Google partner acquisition and upselling |
Digital marketing or SaaS background | Digital Marketing Specialist in Buenos Aires · Social media strategy · Campaign management · Content production · Lead generation |
Consultative selling, cross/upselling | Google: identified partner growth opportunities, expanded operational scope. Mastercard: cross-sold financial products in multilingual support context. |
Spanish fluency (mandatory) | 5 years in Argentina - Buenos Aires, Corrientes, Mendoza. Negotiations, team management, and daily operations conducted entirely in Spanish. |
Client relationship management | 5.5 years Google EMEA: full partner lifecycle from cold outreach to performance management across 20+ countries. |
Data analysis and trend identification | Partner performance tracking at Google. Customer Analytics (Wharton/Coursera ✅). Campaign data interpretation at ByCupon. |
💼 Career Snapshot - Built for This Role
🌐 Google Street View - Operations Lead · Community Manager · Team Coach
December 2019 - July 2025 · 5.5 years
EMEA-wide partner management - consultative approach, relationship building, data-driven performance tracking across 20+ markets
Translated into digital sales language:
- 🤝 Consultative partner engagement: Worked with external partners to understand their needs, propose tailored solutions, and guide adoption - a direct parallel to consultative advertising sales with SMB clients.
- 📊 Data-driven optimisation: Monitored partner and market performance. Identified gaps, surfaced trends, proposed adjustments - the same analytical loop required for campaign ROI improvement.
- 🗣️ Multilingual advertiser communication: Conducted briefings, negotiations and reviews in Spanish, Portuguese and English across EMEA. Language as a relationship asset, not just a function.
- 🔄 Cross/upsell mindset: Identified opportunities to expand partner scope and increase output - functionally equivalent to growing advertiser spend within a managed portfolio.
- 👥 Community Manager role: Onboarded new partners, built engagement, maintained loyalty across a highly distributed multicultural network.
📈 Digital Marketing Specialist - ByCupon, Buenos Aires 🇦🇷
Buenos Aires · Argentina
Lead generation, campaign management, performance tracking - conducted entirely in Spanish in the LATAM digital market
- 📱 Managed digital campaigns across social media and search platforms for SMB clients
- 🎯 Identified audience segments, optimised targeting, analysed campaign performance data
- 🤝 Coordinated with clients on campaign goals and reported results in Spanish
- 📊 Salesforce exposure for pipeline and lead tracking
- 🌍 Deep firsthand knowledge of LATAM digital advertising landscape and SMB advertiser mindset
💼 Sales Manager - Bronzatto, Porto Alegre 🇧🇷
Porto Alegre · Brazil
Direct sales experience with revenue responsibility, client negotiation, and a target-driven environment
- 💰 Managed sales pipeline with direct revenue targets
- 🤝 Negotiated with clients, handled objections, closed deals
- 📋 Tracked performance against KPIs in a structured sales environment
- 🌍 Portuguese-language market - complementary LATAM coverage alongside Spanish
💳 Mastercard - CashPassport Division · Multilingual Client Relations Specialist
January 2016 - November 2019 · 3+ years
High-volume client interactions - consultative product support, cross-selling, Salesforce-tracked relationship management
- 💬 Delivered expert support and product guidance in Portuguese 🇧🇷, Spanish 🇦🇷 and English 🇬🇧
- 📊 Managed client queues using Salesforce CRM - tracking from first contact to resolution
- 🤝 Cross-sold financial products and services based on individual client profiles and needs
- 🔗 Collaborated cross-functionally with compliance, fraud and technical teams under pressure
⭐ STAR Stories - Key Examples
Consultative Client Relationship & Turnaround
Situation: A partner in a Southern European market was underperforming - slow adoption of processes, low output, communication breakdown.
Task: Turn the relationship around without losing the partner or escalating to senior management.
Action: Conducted a structured diagnostic conversation in Spanish/Portuguese. Identified the root cause as unclear expectations, not capability. Redesigned the onboarding brief, introduced structured weekly check-ins, and built a simple tracking dashboard they could actually use.
Result: Partner output increased significantly within 6 weeks. Relationship moved from at-risk to one of the most reliable in the market. The approach became a template for other struggling partner relationships.
Cross-Functional Coordination Under Pressure
Situation: A data quality issue emerged during a high-priority operational push across three countries simultaneously.
Task: Coordinate a fix across technical, field, and management stakeholders with no existing cross-market protocol.
Action: Set up a rapid cross-functional response loop. Translated technical requirements into operational language for field teams. Managed communication upward (management) and outward (partners) simultaneously in English and Spanish.
Result: Issue resolved within 48 hours. Process gap identified and documented - the fix became standard protocol for future incidents across the region.
Data Analysis → Trend Identification → Actionable Recommendation
Situation: Recurring performance dip in a specific market segment - not immediately visible from top-line data.
Task: Identify the cause and propose a solution before it became a senior management concern.
Action: Segmented granular performance data by partner type and geography. Identified a pattern - a specific partner profile consistently underperformed after week 3. Correlated it with onboarding timing and workload spikes.
Result: Proposed a staggered onboarding schedule. Implemented in the next cycle. The dip pattern disappeared. This is the data → insight → action loop that campaign optimisation requires.
🛠️ Tools and Approach
CRM and Data Tools
- 🟠 Salesforce (Mastercard - client pipeline and case tracking)
- 🔵 Google internal ITSM / Buganizer (partner issue and performance tracking)
- 📊 Customer Analytics - Wharton/Coursera ✅
- 🔄 Jira - Coursera ✅
Sales and Marketing
- 🎯 Consultative selling and needs identification
- 📱 Social media campaign management (ByCupon, Buenos Aires)
- 📋 Proposal writing and value proposition design
- 📈 Performance reporting and trend analysis
- 🤝 Cross/upsell experience in multilingual environments
On adaptability: Accenture values flexible, fast learners who adapt to evolving client needs. At Google, no two market cycles were identical and no two partner problems were the same. The skill is not knowing the script - it's knowing which question to ask. That consultative instinct is exactly what I bring to managing an advertiser portfolio.
🎓 Recent Development
- 📈 Customer Analytics - Wharton / Coursera ✅
- 🧑💼 Improving Customer Retention - Coursera ✅
- 📱 Introduction to Social Media Marketing - Meta / Coursera ✅
- 🔄 Get Started with Jira - Coursera ✅
- 💰 Cryptocurrency and Blockchain - Introduction to Digital Currencies ✅
- 💹 FinTech: Foundations, Payments and Regulations ✅
- 📊 Scrum Master Certification - in progress
🤝 Why Accenture - Why This Role - Why Now
Accenture's Digital Marketing Solutions team operates at the intersection of two things I know well: consultative client management at scale and data-driven digital performance. This is not a career change - it is a direct application of skills built across Google, Mastercard, and independent commercial ventures.
The Spanish requirement is where I stand apart. Most candidates will have language certificates. I have 5 years of lived, operational fluency - relationships built, deals negotiated, teams managed, and problems solved entirely in Spanish across Argentina. That is a different category of language skill.
The consultative selling requirement maps directly to how I have operated throughout my career. Whether advising a Google partner on operational strategy, supporting a Mastercard client through a complex product issue, or running campaigns for SMB clients in Buenos Aires - the pattern is identical: listen, diagnose, recommend, deliver, follow through.
This is a role where Spanish, relationship quality, and analytical thinking converge. That is precisely where I perform at my best.
Steady hands. Shared wins. Multilingual, consultative, data-aware - ready to grow advertiser portfolios from day one.
📞 +359 889 666 164 · 📧 koukidis@gmail.com · 🌐 niko.bio · ⚽ sigasiga.me